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(More customer reviews)Arguably, the most significant impact of Star Wars on popular culture was the merchandising of the movie into toys and collectibles with product far outgrossing the record levels the saga achieved in box office sales. Movie merchandise, and toys in particular, with long development times and short public attention spans were rarely seen as lucrative ventures throughout movie history. But in 1977, Star Wars changed all that. Steve Sansweet's book traces the development of the film into the most lucrative movie license in history, showing rare and unproduced toy concepts that were considered but abandoned. With beautiful photos from Steve's personal collection and rare photography from the Kenner archives, the reader sees and learns about the development of the property. When this book was released in 1992, it shook the Star Wars collecting world and still remains timeless today. I keep referring to and pouring through Steve's "Concept" book over and over again. Every Star Wars collector needs to own this book.
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